As a designer shaped by both tradition and change, I approach design like a chef approaches cuisine. Tools evolve, ingredients change, and techniques accelerate—but taste, intuition, and intention still define the outcome. This session is for everyone interested in product design in the AI era with a French twist. Because great design, like great cuisine, is not just about speed or efficiency—it’s about taste.
UX Design
Cooking Digital Product without losing your soul
Lucas Veil
French designer with 15+ years in the game. Trained in graphic design, I’ve expanded into UX and UI, with a strong focus on team leadership and strategy. Based in Nærbø (Jæren) for the past 13 years, I’ve learned that cooking potatoes can be a science—and that you can have surprisingly deep discussions about it. For the past 3 years, I’ve been at Storebrand—leading the Design System as PM for two years, and now working as a Strategic Designer for Storebrand Digital.