15:10 Day 1 – Observability Hall

UX Design

Neuroscience and UX: Unlocking Product Design Excellence

Neuroscience enhances user experience design through purposeful insights. Attendees will learn practical applications for improved design outcomes.

Miklos Philips

Miklos Philips

Lead UX/Digital Product Designer with over 20 years of experience and certification in design strategy. My career spans major tech hubs, including New York, San Francisco, Los Angeles, and London, where I’ve delivered impactful digital solutions across diverse industries. Beyond client work, I’m committed to advancing the design community through thought leadership and mentorship.

I regularly publish insights on UX and product design, speak at industry conferences and events, and mentor emerging designers. My work has built an engaged audience of 10,000+ followers across Medium, LinkedIn, and X.

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Neuroscience can help designers and product teams design better user experiences.

Successful design is not accidental. It demands purpose and intent. By exploring the intersection of neuroscience and UX, designers and product teams can unlock the potential to create more pleasurable and frictionless user experiences.

In this enlightening and captivating presentation, we will go deep and delve into the intricate workings of perception in the brain, uncovering the profound insights neuroscience offers for enhancing UX design.

Attendees will be able to elevate their game to a whole new level by gaining valuable insights, understanding the benefits, and getting practical guidance on how to use specific aspects of neuroscience in their everyday design work.

We will explore specific aspects of neuroscience, including visual perception, aesthetics and usability, cognitive load, attention and memory, color psychology, emotional and persuasive design, conscious and subconscious processing, interaction design principles, and certain “laws of UX.”