UX Design

Neuroscience and UX: Unlocking Product Design Excellence

Neuroscience enhances user experience design through purposeful insights. Attendees will learn practical applications for improved design outcomes.

Miklos Philips

Miklos Philips

I'm a Lead UX/Product Designer with more than 18 years of experience. Currently in London and working at the Financial Times, I've built my design career working in the tech hubs of New York, San Francisco, and Los Angeles. UX and digital design being my passion, I frequently write articles about design, speak at design events, and mentor up-and-coming product designers (with almost ten thousand followers between Medium, LinkedIn, and Twitter).

Neuroscience can help designers and product teams design better user experiences.

Successful design is not accidental. It demands purpose and intent. By exploring the intersection of neuroscience and UX, designers and product teams can unlock the potential to create more pleasurable and frictionless user experiences.

In this enlightening and captivating presentation, we will go deep and delve into the intricate workings of perception in the brain, uncovering the profound insights neuroscience offers for enhancing UX design.

Attendees will be able to elevate their game to a whole new level by gaining valuable insights, understanding the benefits, and getting practical guidance on how to use specific aspects of neuroscience in their everyday design work.

We will explore specific aspects of neuroscience, including visual perception, aesthetics and usability, cognitive load, attention and memory, color psychology, emotional and persuasive design, conscious and subconscious processing, interaction design principles, and certain “laws of UX.”