Cross-disipline

Startup - Scaleup - F#ckup

Scaling requires a supportive culture for growth. Leadership shifts and structure are key to maintaining innovation.

Thomas Ramstad

Thomas Ramstad

Thomas Ramstad has 30 years of experience in the IT industry, including leadership roles at Microsoft, Webstep, and ABB. He has worked with strategic and tactical business development in technology companies, specializing in how culture impacts team dynamics and innovation. He is the author of The Easy Way, a book that explores how the company Easee built a strong organizational culture—and what other companies can learn from both their successes and failures.

Today, he helps organizations build cultures that drive measurable results.

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Many startups thrive on the passion and expertise of their developers. But as companies scale, the same structures that once enabled innovation can start to slow them down. Why? Because scaling is not just about hiring more developers—it’s about building a culture that supports growth.

In this session, we’ll uncover the hidden cultural challenges of scaling, how values and autonomy can break down silos, and the leadership shifts necessary to enable rapid growth without stifling innovation. We will also dwelve into how the right structure and control will help you maintain speed and innovation. Not slow it down. Drawing from The Easy Way and real-world experiences with scaleups like Easee, I’ll share actionable strategies for transitioning from a high-energy startup to a sustainable, fast-growing company.